Radisson Hotel Hackathon
Global hotel group Radisson is looking to harness consumer creativity by hosting a hackathon contest at this year’s Gaming Developer Conference in San Francisco. The competition, taking place later this month, will challenge software developers to create a new Radisson-themed simulation game for iOS and Google Android phones.
Developers, competing as individuals or in teams, have been tasked with creating a prototype to present to a panel of judges, who will evaluate the entries based on a variety of criteria, including user engagement, presentation, and how the Radisson brand is implemented. The winning participant will receive a $25,000 grand prize and the opportunity to assist with further development of the game concept.
Hosting hackathons is a savvy way for big brands to engage with a new wave of creative consumers (see Consumer Creators). This year’s New York Fashion Week, held in February 2013, hosted two of the world’s first fashion hackathons – the first organised by US-based publishing group Condé Nast, and the second by global media giant Hearst. Read more about the development of hacking as a tool for product development in our profile of New York-based digital strategist Josh Klein.
For more on how gaming can be used as a marketing tool, see Life is a Game: Gaming & Marketing.