Budding Beauty: Cannabis
While hemp oil has been used for its skin-healing properties for centuries, the legalisation of cannabis in the US is shining a light on this controversial ingredient and its beauty benefits.
Formulated with omega and protein-rich CBD – the chemical compounds found within the cannabis plant – US brand Cannabis Beauty Defined’s skincare line showcases the anti-ageing benefits of hemp. Meanwhile, American bodycare brand Apothecanna harnesses the analgesic (painkilling) and anti-inflammatory properties of cannabis in its range of body creams, which can be applied post-workout to soothe and heal the skin and muscles.
Hemp also surfaced as a key ingredient takeaway from the Cosmoprof beauty trade show in Bologna earlier this month. Israeli brand Organix Cosmetix’s new Hemp Valley range combines hemp-seed oil rich in essential fatty acids with hyaluronic acid to combat skin dehydration. For more insights from this year’s show, see Cosmoprof Worldwide 2016: Beauty.
The legal marijuana market is predicted to reach $21.8bn in total annual sales by 2020 (ArcView Market Research, 2016). This could mean big business for beauty brands willing to experiment with hemp and cannabis in future beauty offerings that steer clear of ‘stoner’ branding.
For more on hemp’s role in retail and food innovations, see Cannabis: the Culinary Opportunity, Summer Fancy Food Show 2015 and Extreme Ingredients. For retail engagement and design for the marijuana market, see Brand Transformations + Emerging Sectors in IRDC 2015: Service Design & Rebrands.