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Consumer Lifestyle
Published: 13 Sep 2013

Nissan Launches Smartwatch for Drivers

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Nissan Nismo

Japanese automaker Nissan has beaten Apple in the race for wearable technology by unveiling a smartwatch that connects drivers to their cars, monitoring the performance of both the vehicle and the driver to improve the driving experience.

Revealed via a YouTube video ahead its launch at the Frankfurt Motor Show, which kicks off today (September 10-22), the Nissan Nismo Concept Watch captures biometric data, including the wearer’s heart rate and temperature, while providing vehicle stats such as average speeds and fuel consumption. It also tracks the wearer’s social media performance across Facebook, Twitter, Pinterest and Instagram with Nissan’s Social Speed software.

The device is compatible with Nissan’s Nismo line of high-performance vehicles and is one of the first to come out of the Nismo laboratory, which captures live biometric and telematics data from the company’s racing team. With plans to incorporate electrocardiograms and electroencephalograms, the lab is aiming to create car-connected wearables that will spot driver fatigue, monitor concentration and record hydration and temperature levels.

“Nissan has taken a very early jump into the wearable technology market with the Nismo watch,” said Matt McCarthy, technology consultant at Stylus. “With so many of the big tech-industry players still to announce [their offerings], it will be interesting to see how this distinctive option will fare.”

Featuring a sports-bangle design in three colourways – black, red and black and white – the smartwatch connects to the car’s on-board computer system via Bluetooth Low Energy, and has a battery life of about a week.

Watch out for more coverage of Frankfurt Motor Show, coming soon. For more on the rise of wearables, read Wearable Tech: Business Opportunity.

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