Luxury Culinary Vacations
More hotels and resorts are picking up on the growing interest in gastronomy by providing guests with a culinary experience on their next vacation.
The wine tasting holiday experience at La Verrière – a wine estate in Provence, France – turns guests into wine experts after a six-day course. The class, designed by several experts in the wine industry, teaches participants the science of winemaking, with demonstrations on the resort’s vineyards. Guests also learn how to expertly pair wine with food, and many tasting sessions are included.
Le Manoir aux Quat’Saisons in Oxfordshire, England offers a more food-oriented experience. Guests at this 15th-century manor house can get a taste of culinary greatness by taking part in a course at the Raymond Blanc Cookery School.
The success of these culinary endeavours at smaller properties has caught the attention of major brands in the hospitality industry. A number of international hotel brands have introduced culinary initiatives to satisfy consumer demand. One example is luxury international hotel group Ritz-Carlton, which has installed upscale food trucks at a number of locations, giving customers the chance to try gourmet food in a casual setting. As consumer interest in gastronomy seems unlikely to wane in the near future, other big players are likely to look to gastronomy as a way to differentiate from the mainstream hospitality offering.