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Brief Published: 14 Jun 2016

Calorie-Absorbing Plate Optimises Tableware


Creative agency BBDO Bangkok teamed up with the Thai Health Promotion Foundation to create the AbsorbPlate. The plate’s surface, which is inspired by a sponge, contains five hundred holes to absorb oil from food placed on it – a fitting solution for a geographic region known for its stir-fried and deep-fried dishes.

Each plate can cut up to 7ml of grease at one time, which in turn removes up to 30 calories from the meal. When washing up, excess oil simply drains out of the holes.

With obesity a massive concern in Thailand and beyond, these kinds of solutions will be well received by consumers wanting to cut their calories but still enjoy flavourful food.

Other recent innovations around smart, health-boosting tableware include a fork that replicates the taste of salt in food (see Salt-Simulating Fork), and a cup that tricks individuals into thinking they are drinking flavoured water (see Scented Cup Simulates Flavour).

For a wider look at how plating and tableware can be used to enhance the dining experience, see Food Presentation Trends.

Meanwhile, Culinary Consciousness explores new approaches to dieting and nutrition, partly fuelled by advances in technology and intelligent tracker systems.