Cancelled Art Basel to Display & Sell Pieces Online
Following the coronavirus-related cancellation of its Hong Kong art fair (due to run from March 17-21), Art Basel will launch a new digital initiative to present the works that would have been on show.
Although the Online Viewing Rooms have been in development for some time, the first iteration has been brought forward to provide gallerists the opportunity to exhibit and sell the pieces they'd planned to show at Art Basel Hong Kong. They can do so at no extra cost, to compensate for missed opportunities and the only partial refund of booth fares.
Like the physical fair, the Online Viewing Rooms (accessible via Art Basel's website and app) will begin with a preview for VIP card holders before opening to a wider network of patrons, as well as new collectors and buyers. In future, participants will be charged for the opportunity to display works in the digital showroom that will run parallel to Art Basel's international art shows.