Cathay Pacific Partners with Net-A-Porter

Hong Kong airline Cathay Pacific has partnered with fashion e-tailer Net-A-Porter to offer its passengers mile-high shopping from Net-A-Porter and its sister site Mr Porter, with delivery straight to their hotel room post-flight. The tie-up coincides with the launch of in-flight wi-fi on the airline’s 12 new A350 aircraft.

For the first seven months of the partnership – launched in August 2016 – passengers will be able to enjoy free use of the Net-A-Porter service, which will be covered by the complementary wi-fi access. Same-day delivery is available to passengers heading for London or New York.

Sarah Rutson, vice-president of global buying at Net-A-Porter, told the South China Morning Post: “Our customers are international, always on the move and time-poor, and so they value convenience above all. With in-flight connectivity, we are enabling them to shop the very best edit of the world’s top brands while travelling the globe. I’m excited to see this come to fruition.”

For the latest trends driving the modern airport ‘transumer’, see Travel Retail: Trends & Innovation, while Innovations in Airport Retailing highlights the methods brands should employ to capture the consumer in transit.

See also New Luxury Travel – part of The Future Guest industry trend – which pinpoints personalisation as the lifeline of premium services. Rebooting Room Service looks at the intersection between food, fashion and hospitality-led delivery services.