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Brief Published: 10 Jan 2012

Sarah May for American Apparel


British set designer Sarah May has styled the latest advertising campaign from US-based fashion company American Apparel. Doing away with the use of models, May has reinvented the brand’s public image using simple arrangements of its colourful products.

Creating kaleidoscopic patterns using hosiery, belts, umbrellas, cosmetics and other fashion accessories, May’s interpretation of American Apparel’s forthcoming collections is set against a mid-grey background, allowing the focus of each image to be on colour and pattern.

May is represented by the agency Santucci & Co.

Sarah May