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Brief Published: 3 Apr 2013

Saint Laurent’s Alternative Campaign Stars


In keeping with his grunge-punk Autumn/Winter 2013-14 collection, designer Hedi Slimane has enlisted several of the world’s most infamous rock stars for Saint Laurent’s latest campaign. Titled The Saint Laurent Music Project, the campaign features cult US rock stars Marilyn Manson, Courtney Love, Kim Gordon and Ariel Pink, all shot by Slimane himself in his signature black-and-white portrait style.

Slimane has thoroughly shaken up the French fashion house since being appointed creative director last year – not least in changing its name from Yves Saint Laurent to Saint Laurent. It hasn’t been an easy road for the brand so far, with controversy and critique surrounding Slimane's first two collections for the label. Consistently inspired by musicians and keen to uphold the brand's historical ties to the scene (Yves Saint Laurent himself famously dressed Mick and Bianca Jagger for their wedding in 1971), Slimane featured Christopher Owens, lead singer of LA band Girls, and American musician Beck in last year’s campaign.

All of the campaign stars have strong ties to the 1990s, the decade that inspired Saint Laurent’s rebellious grunge A/W 13-14 collection, reiterating Slimane’s continued interest in the LA music scene and adding a sense of nostalgia to the campaign.

Saint Laurent