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Brief Published: 18 Jan 2012

Lacoste’s Tech-Enhanced Flagship


Supersized LED screens and a three-storey-high staircase will be the dominant features of a new London flagship store for French sports fashion brand Lacoste, opening in upmarket Knightsbridge later this year.

The design of the new space, which will be Lacoste’s largest store in the world to date, comes courtesy of UK-based interiors, architecture and graphics agency Design LSM.

While LED screens showing promotional material will feature heavily throughout the space, the other major characteristic of the 7,470ft flagship will be a series of rooms – each decorated in a different style and colour scheme to give customers the sense of being on a retail journey.

Read Multi-Channel Retail and Technology Moves In-Store to see how a growing number of retailers are integrating technology into their bricks-and-mortar stores to create more effective, hybridised spaces.


Design LSM