We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 11 Mar 2013

Sherwin-Williams: Colour Travels


American paint industry giant Sherwin-Williams has collaborated with US advertising agency McKinney on an imaginative and playful animated TV campaign to promote its range of colour palettes for 2013, called Colour Travels. 

Directed and produced by award-winning American animation studio Buck, Colour Travels takes viewers around a colourful world made up of Sherwin-Williams swatch cards and colour chips. Shots transition from tulip fields in Holland through to the Red Square in Russia, a Mexican village, a Chinese temple, the Statue of Liberty and the Golden Gate Bridge, before ending with the tagline: “Where will colour take you?”

McKinney’s solution shows an innovative, light-hearted approach to advertising colour. For more on creative marketing within the domestic paint industry, see the Stylus report Connecting with Consumers: Domestic Paints.