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Brief Published: 8 Jun 2012

Apocalyptic Packaging by Menosunocerouno


Targeting the growing number of consumers nurturing a survivalist mentality, Mexican branding agency Menosunocerouno’s stylishly humorous survival kit aims to combat the host of global disasters predicted to touch down in 2012.

Packed with apocalyptic necessities – including chocolate and alcohol – the bold yellow and black packaging is emblazoned with the simple tagline: ‘Just In Case’. Featuring a selection of Mexican products, the kit also includes essentials such as water, matches, a knife and a notebook. Each item comes individually wrapped, adding a layer of luxury to the biohazard colour scheme.

The limited-edition survival kit will be available in selected design stores around Mexico. For more on packaging anchored in self-preservation, see our report Packaging to Survive Modern Life.