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Brief Published: 6 Apr 2011

Aerin Lauder to Launch Beauty Brand


Aerin Lauder – senior vice-president and creative director of cosmetics brand Estee Lauder, and granddaughter of the company’s founder – announced today that she is planning to launch her own beauty brand, Aerin.

Expected to launch next spring, the brand will develop both fragrance and cosmetics as one of three projects undertaken by Aerin to forge what she describes as a "luxury beauty brand" (the other two being accessories and home accessories).

Aerin Lauder will continue working in her current capacity for Estee Lauder, and her brand will be marketed by the Lauder Group. "I had a dream of doing this as I was growing up,” she said. “I am taking the chance to follow my dream.”

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