House of Voltaire
Not-for-profit art organisation Studio Voltaire has joined the trend for bringing fine art into the retail domain with a temporary boutique, House of Voltaire, in London’s Mayfair. The pop-up boutique sells the specially commissioned works of over 60 artists, including sculptor Nicole Wermers and photographer Wolfgang Tillmans.
The pop-up takes art out of the expected gallery space and makes it accessible to consumers in a more light-hearted and democratic atmosphere, a fact reflected in the affordable prices, which range from £10 to £10,000.
The shop interior has been designed by 6a Architects and also, enticingly, promises to be staffed by some of the contributing artists. This egalitarianism reflects Studio Voltaire’s commitment to the promotion of emerging artistic talent.