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CGI Model Launches Cosmetics for Digital Beings
Artificially intelligent and computer-generated models are starting to infiltrate the beauty industry, as luxury brands and consumers alike embrace these influencers. Could this be a new consumer group for cosmetic developers to target?
CGI model Perl.www announced the launch of a make-up brand for digital beings in November 2018. The brand’s ethos resonates with the idea that colour cosmetics should allow everyone – including AI-powered influencers – to express themselves authentically.
The 23-year-old avatar wants the beauty industry to acknowledge digital entities like herself as they gain popularity on social media. So she created a conceptual range of five essential products for online entities. These include a Pixel Injection to intensify the skin’s dots per inch (DPI), an MHZ Palette for restoring youth, and a Digital Eyeliner with a soft applicator to glide on a line in any colour.
The interest surrounding cosmetics for CGI influencers could potentially herald the emergence of a new consumer group. In an interview with British style magazine Dazed & Confused, Perl.www said: “Digital beings are a reality, they are consumers with desires and currently no brand has stepped up to offer tangible solutions.”
The collection taps into the notion of inclusivity beyond gender, race, age or sexuality. In an era where perceptions of reality and digital are being challenged, brands need to embrace these emerging communities, who are being acknowledged by mass media.
To read more about CGI’s influence across different categories, see Redressing Femininity: Reality, Colour & Material Directions A/W 20/21: Cyber and The Sensory Opportunity: Product.
