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Brief Published: 23 Jan 2012



Tracking physical activity with smartphones, apps and sensor-enabled gizmos is rampant.

Sportswear megabrand Nike has jumped back on the data tracking bandwagon with its Nike+ update FuelBand – a wristband designed to track all physical activities.

The band tracks activity through oxygen kinetics – helping to determine if the wearer is engaged in intense sporting activity or walking to work – allowing it to account for various sports more accurately.

What tracking system would be complete without the token addition of game mechanics? Nike lets users set daily NikeFuel score goals and the colour coding system on the wristband alerts users of their progress. You can also share your progress via Twitter, Facebook and Foursquare.

For more examples, see Digital Fitness & Gaming.