Pandemic Inspires Wellness Retreat Programming
Mexican luxury hotel group Chablé Hotels has developed a new wellness retreat programme centred on healing physical and emotional distress using elements of ancient Mayan rituals and philosophies. These health-centred retreats are designed to enhance longevity, alleviate stress and heal heartbreak – all key concerns for post-pandemic travellers (read Roadmaps to Recovery: Travel & Hospitality Futures).
The first of its three programmes is based around immunity and longevity. It includes a harmonising ritual using copal tree resin – a diagnostic tool used to help Mayan healers detect energy blockages and disease. There’s also a guided water ceremony, where guests are exposed to water at different temperatures to increase circulation and reduce tension. Food provided is high in vitamin C to help the body to fight pathogens, and features local ingredients like ginger and turmeric, known to combat cellular damage.
Meanwhile, its stress and anxiety retreat includes treatments such as floatation therapy, massage therapy to sooth a stressed nervous system and clear the mind, yoga, and early morning breathing exercises.
Lastly, the You and the Love Story retreat centres on healing heartbreak and finding rebirth following the breakdown of a long-term relationship (a topic we covered in The Era of Life-Stage Travel) amid the pandemic. Treatments include its Chablé Janzu Water Massage, where guests are submerged in an outdoor pool while a therapist releases blocked energy; and a Temazcal Ceremony – an ancient South American ritual which takes place in a sweat lodge that’s said to release mental burdens.
This type of intuitive and emotive programming is a good example of the 'softer' side of wellness that we describe in our Look Ahead: Travel & Hospitality 2021, and is something that we will see more of as consumers emerge from the pandemic.
For more on how travellers will gravitate towards alternative wellness treatments and rituals in 2021 and beyond, read Top Five Wellness Travel Trends 2021.