Chanel Launches Clean Beauty Line
French luxury giant Chanel has launched No.1 De Chanel – its ‘clean’, sustainably sourced skincare, make-up and fragrance line. It features 97% naturally derived ingredients, offering a holistic approach to sustainable skincare and cosmetics without compromising on performance.
At the core of the range is revitalising red camellia extract from handpicked flowers, which combats primary signs of ageing, loss of elasticity and wrinkles – enhancing and preserving the skin’s youthful appearance. It also protects against oxidation caused by urban pollution, keeping the skin healthy and full of vitality. For example, the Revitalizing Serum prevents and minimises signs of ageing, and the Revitalizing Serum-in-Mist protects the skin from pollution. The Revitalising Foundation also moisturises, protects and illuminates, while the Lip and Cheek Balm harnesses red camellia oil to deliver softness and comfort.
“For this beauty line, we were really interested in the first stage of senescence [the ageing of skin cells],” said Sandra Forestier, head of the Chanel biology and clinical research department. “We wanted to prevent cells entering into senescence even though they are stressed by a hostile environment – pollution, for example.” By combating the first signs of ageing and environmental stressors, this luxury line is perfectly primed for the little-targeted, but commercially powerful older millennial and urban Gen X demographics.
Like other brands entering the ‘clean’ beauty space, Chanel views sustainability as a key credential. The camellia’s protective seed shell is integrated into the lids of its cream jars, which also include bio-sourced and renewable materials such as wood shavings. The jars and bottles are also 30% lighter on average compared to traditional packaging, while organic inks are used on the glass bottles.
With 59% of global consumers interested in trying ‘clean’ new products from other brands (Ipsos, 2019), sustainably developed beauty launches offer ripe commercial opportunities. Launches like this also show the power that influential beauty giants like Chanel have to help drive the ‘clean’ beauty movement.
For more ‘clean’ beauty developments, see The Brief.