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China's 'New Normal' Food Consumers

In China, post-Covid-19 consumers are transitioning to a ‘new normal’. As panic buying gives way to structured planning, older consumers are embracing online technologies, home cooking remains a desirable commodity, and heightened food consciousness is influencing ‘healthier’ and more ethical food choices. Stylus charts the longer-lasting Chinese consumer sentiments that will impact brands’ bottom lines.   

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