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Brief Published: 8 Feb 2016

China’s Waiterless Restaurant

Extra
WeChat

Chinese restaurant Renrenxiang in Beijing has replaced all of its serving staff with global messaging service WeChat in order to reduce waiting times and operating costs.

To place an order, diners launch the WeChat app on their smart devices. They can then browse the menu, select their meal and place their order. Payment is also made through the app, and guests are then given an order number. Once the food is ready, the order number is announced over a speaker system and diners collect their meals from the kitchen.

Digital dining systems that eliminate the need for waiters and streamline the process are meeting the needs of time-poor consumers. For more on waiterless and digital dining service, see Pizza Hut's Touchscreen Menu, KFC Encourages Digital Dining and Emoji-Based Food Delivery.

For further case studies, see Digital Dining as well as Destination Dining, part of our Future Service Industry Trend.

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