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Chinese Consumer Close-Up: The New Power Players

While economic slowdown in China is affecting the pace of consumer-spending growth, opportunities still abound for agile brands. We introduce the new cohorts worth knowing – from the heritage-proud post-00s generation and young eco-enthusiasts, to affluent Girl Bosses and outlier-city citizens.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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