We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Chinese New Year 2017: Retail Insights & Trends

As China’s biggest gift-giving season, Chinese New Year (January 28 2017) remains a huge retail opportunity. In 2016, Chinese travellers spent an average of 15,000 Yuan ($2,180) per person, with prices per gift ranging between $152-$532 (Euromonitor, 2016). But retailers must attune to shifting consumer attitudes, including an appetite for subtler cultural symbols, urban-rural connections, the value of international payments systems and Chinese-centric social media. 

From banks to fashion to tech brands, we dissect the most relevant 2017 strategies trading on the Year of the Rooster. 

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS