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Brief Published: 18 Jul 2016

Chocolate Gifting: Leveraging Cadbury’s Legacy

Love Cocoa

UK-based entrepreneur James Cadbury – the great-great-grandson of George Cadbury, founder of the famous confectionery company – has launched an ethical chocolate brand.

Love Cocoa creates handcrafted bars of chocolate in the UK using cocoa from Ecuador and the Dominican Republic. Initially available in British-inspired flavours such as Honeycomb & Honey, English Mint and Maldon Sea Salt, the artisan bars will be produced in letter-box friendly dimensions – enabling them to stake a claim in the lucrative gifting market.

For more on how the ‘letter box economy’ is impacting food and drink development, see DIY Mixology and Packaging Futures 2016/17: Fast Consumption. For more developments in the cocoa realm, see Creative Confections, while Brand Stretch tackles inventive non-linear applications of brand narratives and product development across a wider spectrum of food and drink categories.

See also Healthy Indulgence, part of our New Food Frontiers Industry Trend, for a look at how sweet treats and ‘junk foods’ are being given a health-boosting and premium twist.