Chocolate Gifting: Leveraging Cadbury’s Legacy
UK-based entrepreneur James Cadbury – the great-great-grandson of George Cadbury, founder of the famous confectionery company – has launched an ethical chocolate brand.
Love Cocoa creates handcrafted bars of chocolate in the UK using cocoa from Ecuador and the Dominican Republic. Initially available in British-inspired flavours such as Honeycomb & Honey, English Mint and Maldon Sea Salt, the artisan bars will be produced in letter-box friendly dimensions – enabling them to stake a claim in the lucrative gifting market.
For more on how the ‘letter box economy’ is impacting food and drink development, see DIY Mixology and Packaging Futures 2016/17: Fast Consumption. For more developments in the cocoa realm, see Creative Confections, while Brand Stretch tackles inventive non-linear applications of brand narratives and product development across a wider spectrum of food and drink categories.