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Brief Published: 20 Dec 2016

Christmas 2016 Confirmation: Wonderland


The Christmas 2016 Design Direction Wonderland is a contemporary take on seasonal decorations and accessories. We identify how this eccentric and playful direction has reached the market. 

  • Saturated candy pastel: baby pink, mint green and light blue soften the palette in this direction which is otherwise mid-tone heavy. The vibrant colours have a synthetic feel and are occasionally lifted up with metallics such as a light bronze.
  • Geometric shapes and colour blocks are a recurring theme showing up in decorations particularly. Packaging and advertising take advantage of this graphic direction’s playful and bold characteristics.
  • Angular and minimalist forms feature speckled finishes with a DIY-aesthetic, giving decorations a handmade feel.

See our Christmas 2016 Design Directions Confirmations Ornate and Stellar. Also, for more seasonal inspiration, see The New Tradition Collection, Designer Christmas Trees and Barneys New York: Studio Job.