Citymapper Launches City-Wide Subscription Pass
Citymapper aims to become an end-to-end transportation service provider with the release of its Pass. The subscription pass will allow seamless travel across London's transport offerings, with the potential to expand as travel solutions develop.
Replicating London's Oyster Card, the Citymapper Pass uses contactless payment technology to allow customers to travel across the city. It functions across the options featured on the Citymapper app including Santander Cycles and the company's taxi service, as well as all public transport. It also promises to add other travel options, such as shared cars, scooters and mopeds as they become available. The app has already simplified city navigation with multimodal routing, but the company hopes the integration of ticketing and payment will provide a seamless end-to-end transportation service for its users.
In the press release announcing the scheme, Citymapper contended: "buying tickets for public transit fills everyone with anxiety. Every city has different schemes and complex options." It aims to address this issue in the future; after the initial roll-out in London, it plans to make the Pass available in all cities featured on the app, making global travel more user-friendly.
With bus journeys down by 2.1% compared to last year (Department for Transport, 2018), the Citymapper Pass could enliven the use of public transport. The basic subscription includes unlimited journeys on bus and tube services for £31 ($41), undercutting the weekly Oyster Card by over £5 ($6.64). The full subscription (named the Super-Duper Pass), includes cycles and taxis in addition to public transport, and costs £39 ($51) a month. The Pass will be supported by smartphone wallets, meaning phones can used as the travel pass. Early enrolment is already open, and the Pass is expected to be more widely available by the end of April.