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Consumer Lifestyle
Published: 16 Jul 2012

London Eye’s Interactive Olympic Lightshow

Extra

In celebration of the imminent London 2012 Olympic Games, iconic tourist landmark the London Eye is set to be transformed into a giant interactive lightshow this week – propelled by the power of the Twittersphere.

A colourful display incorporating comments, phrases and emoticons from public tweets relating to this summer’s sporting event will be showcased on the big wheel. The tweets will be categorised into negative or positive posts that will subsequently be translated into different colours. Positive tweets will cast the London Eye in shades of white and yellow, while negative posts will bathe it in purple hues.

The show, which is sponsored by British energy group EDF Energy, has been created by US art and technology studio Sosolimited, which specialises in interactive and multisensory design projects.

The event launches on July 19 2012 and will run once every evening from 9pm during the Olympics. Each lightshow will last 24 minutes. Ever patriotic, during the day the Eye will also be immersed in shades of gold, silver or bronze to represent Britain’s current place in the 2012 Olympics.

For more on the topics of interactive spatial design and humanising technology, see our profile report: Cinimod Studio and Events coverage of the Media Facades Summit 2012.

Sosolimited

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