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Brief Published: 5 Nov 2021

Climate-Changing Vodka

Koskenkorva Climate Action

Finnish drinks company Koskenkorva has launched a climate-change-fighting vodka in the UK and Europe, called Koskenkorva Climate Action. It’s made from regeneratively farmed barley, which helps to sequester – and thereby reduce – the amount of CO2 in the atmosphere, and is the first ever product of its kind to be made entirely with regeneratively farmed barley.

The product launch comes at a prescient time, as recent figures warn that one-third of the planet’s soil is no longer able to produce the food required to feed global populations. By creating products that are kinder to the soil, we stand a greater chance of staving off the climate crisis and safeguarding the planet for future generations. 

The barley used to make this vodka has been cultivated according to the definition of regenerative farming as stated by Finnish non-profit the Baltic Sea Action Group (on its Carbon Action platform). At the present time, it is a single estate vodka. However, Koskenkorva's goal is to educate all its contract farmers on how to switch to regenerative farming by 2025.

For more on how brands are rising to the challenge of producing climate-friendly products, see Nature-Positive Nutrition and How Soil Will Save the World. For more on how alcohol brands specifically are embracing the sustainability opportunity whilst creating innovative libations, see Top Alcohol Trends: 2022.