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Retail

Brands Behaving Authentically: Culture and Inclusivity

The access-more-areas digital era has amplified consumers’ expectancy for richer conversation and greater transparency from brands, rendering the notion of authenticity synonymous with success. From Insta-reality and radical honesty, to rebooted heritage and cultural appreciation, we track the best strategies.

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Updated:
2 Jul 2015
BY: Saeed Al-Rubeyi & Katie Baron
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