Toy design and kids’ products are being influenced by e-gaming, STEM learning, and the rise of virtual reality. As millennials become parents, we look at the re-emergence of nostalgic products from the 80s and 90s and consider how the consumer relationship with plastic – a defining material of the toy industry – is changing.

CMF Industry View: Toys & Kids' Products Update

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.