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Colour Naming: Berlin & Kay

Colour is increasingly used as a method of filtering information, with image search engines such as Google Images and online shopping platforms, including net-a-porter.com, allowing users to screen search results by hue.

The common colour terms in use today are mainly based on the system devised by American anthropologists Brent Berlin and Paul Kay. Stylus revisits their seminal text Basic Color Terms: Their Universality and Evolution, published in 1969.

By combining Berlin and Kay’s simplified colour identification with the extensive resources that exist on the internet, newly developed software opens doors onto a world of varied colour inspiration.

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