Collagen Beauty Supplements Reign Supreme
Beauty supplements are booming, with the global market forecast to reach $6.8bn by 2024 (Statista, 2020). Within this sector, collagen reigns supreme as the most popular ingredient. New Zealand collagen supplement brand Dose & Co promotes the benefits of collagen with its range of products championing beauty from the inside out.
Consumer interest in collagen’s skin-plumping and elasticity benefits has driven a growth in innovative beauty supplement launches – see The Healthy Beauty Outlook: Beauty from Within. “2021 is set to be the standout year for drinkable collagen. We’ve seen demand for our collagen capsules and supplements grow significantly over the last 12 months as it becomes one of our must-have skincare essentials,” said Sophie Rose, trading director for vitamins and supplements at UK health and wellness retailer Holland & Barrett.
Dose & Co’s premium collagen and protein blends are formulated to improve health from the inside out. The £27.99 ($38.76) Collagen Creamers and £29.99 ($41.53) Protein Powders contain 10mg of bovine collagen – a protein that works to improve the skin’s appearance and support overall health in the body. “For our body to thrive, it’s important to eat a healthy diet, and to combat missing nutrients with supplements such as collagen,” said founder Libby Matthews.
The powder products are designed to be mixed with beverages, in order to fit seamlessly into on-the-go consumers’ daily routines. New delivery systems for collagen supplements such as beverage formats entice consumers who are seeking convenient ways of integrating beauty benefits into their everyday lifestyles.
Dose & Co are also business partners with American media personality and health and wellness advocate Khloé Kardashian. Brands can use celebrity endorsement in order to reach a wider market, engage with new audiences and reinforce their brand mission.
For more opportunities in the supplements sector, see Vitamins & Supplements: Top 5 Boomer Opportunities and The Edible Opportunity.