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Colour & Materials: Analogue

Analogue is an optimistic and multilayered direction that harks back to more enjoyable, carefree times. Nostalgia is a primary influence, alongside a shared desire for more collaboration to drive sustainable ecosystems.

A renewed interest in hobbies sees consumers of all ages indulging in the pleasures of making and repair for wellbeing and fulfilment. Iconic mid 20th-century art and design is a key visual inspiration, while domestic references provide a reassuring sense of the familiar.

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