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Colour & Materials: Fable

Fable is a magical direction inspired by the weird and wonderful narratives of traditional folklore and fairy tales. It stems from a human desire for absolute elation and escapism from a difficult reality.

Creatives romanticise the richness of the past with fantastical and dream-like aesthetics, which they merge with visible signs of history and decay. Vintage design is much-loved and cherished, as are the peculiarities of different folkloric traditions and crafts that inspire new perspectives.

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