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Colour & Materials: Protest

Protest is an outspoken and empowering direction influenced by changemaking consumers who are prepared to take action and fight for a brighter future. It acknowledges the return of rave culture and youthful rebellion, and a desire for hedonistic escapism and nostalgia in uncertain times.

The aesthetic revolts against sugar-coated perfection, but instead speaks of individuality and alternative tastes that diverge from the mainstream. It’s not afraid to break the rules with colours, materials and processes that defy convention.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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