Protest is an outspoken and empowering direction influenced by changemaking consumers who are prepared to take action and fight for a brighter future. It acknowledges the return of rave culture and youthful rebellion, and a desire for hedonistic escapism and nostalgia in uncertain times.
The aesthetic revolts against sugar-coated perfection, but instead speaks of individuality and alternative tastes that diverge from the mainstream. It’s not afraid to break the rules with colours, materials and processes that defy convention.
Colour & Materials: Protest
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