Pragmatism and resourcefulness underpin Endurance, as we focus on ways to live healthier, safer and more sustainable lives. A robust and industrial aesthetic meets timeless utilitarian design in this direction that celebrates simplicity and non-complex construction.
Action and resilience are communicated through assertive brights and stalwart neutral tones influenced by military uniforms and workwear. Recycling informs a mulched look in materials, while streamlined products speak of efficiency and control.