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Brief Published: 9 Sep 2021

Three-Minute Trend: Colour’s Gender-Fluid Future

There is no denying that the gender landscape is changing. We are moving towards a more inclusive, open-minded and non-binary era, where the conventional ideas of masculine and feminine are being challenged and redefined. And with 50% of Gen Z believing traditional gender norms are outdated (Bigeye, 2021), these liberated attitudes are set to stay.

Gender-neutral colour in products is on the rise, from fashion and kidswear to beauty – but there is so much more scope for ‘genderless’ colour options to be evolved and further diversified, across all industries. 

In this Three-Minute Trend, Chloe Frost, Stylus’ editor of Colour & Materials, tracks how gender colour stereotypes are changing, and how pioneering brands are ensuring their colour offerings are truly gender-fluid, authentic and universally appealing – moves that should be replicated to avoid seeming outdated in the future.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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