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Communications Innovations From S/S 17 Catwalk Shows

Morphing into an increasingly consumer-facing spectacle, the S/S 17 catwalks spotlit updated versions of the 'see now, buy now' model, fresh use of virtual-fit tech, VR, chatbot commerce, social media storytelling and even biometric wearables. Straddling themes of speed, intimacy and democratisation, we highlight the ideas with year-round relevance.

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