2020 will go down in history as the year that heaped change onto consumers lives, via the seismic effects of Covid-19 and the cultural awakenings spurred by Black Lives Matter.
It’s supercharged a climate of uncertainty, ignited the impetus for systemic change and accelerated the leap into digital living – amplifying peoples’ desire to form new bonds, tighten those already in place and explore alternative ways (physical, digital and via social media) to connect, communicate and congregate.
The power of community, both local and remote, has never been more potent. But what roles can brands legitimately play?
