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Brief Published: 9 Mar 2018

Connected Space to Hire: Samsung Launches IoT-Enabled Pop-Up

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Samsung x Barrows

Samsung has launched an Internet of Things-powered pop-up store concept with data collection and analytics capabilities, available for retailers to hire.

Called Connected Spaces, it’s a collaboration with global shopper conversion specialist Barrows, which handles pop-up ideation, location scouting, logistics and fulfilment for renters.

Available in three sizes, the space comes outfitted with Samsung’s own retail tech innovations. These allow retailers to shed light on data darkness and gain real-time insight into shoppers’ needs by tracking consumer behaviours on a granular level. This can help them to make data-driven decisions and create consumer-centric experiences in the future.

Data is collected via sensors, cameras and connected devices such as digital interactive kiosks and mobile scanners. An analytics dashboard, linked to Samsung’s proprietary real-time behavioural sensing technology Nexshop, gives retailers an overview of metrics such as overall use of store, footfall, average customer dwell time and demographics (age and gender). Results can be filtered by store zone and time of day.

The flexibility is impressive. Staff can adjust the in-store experience in real time. Layout, product placements, staff scheduling and inventory management can all be adjusted promptly after analysing the in-store customer journey and sales figures.

While 47% of commerce leaders are planning to invest in in-store analytics technology (Forrester, 2017), most smaller retailers don’t have the resources to access such expertise. This short-term solution provides an attractive insight into the potential of data.

See also ShopWithMe: Responsive Pop-Up Store Space and Smart Stores.

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