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Brief Published: 20 Jul 2018

Consent Wearable Targets Assault in US Colleges


There is an epidemic of alcohol-driven sexual assault in American college campuses. New wearable blood-alcohol monitor Buzz helps college students stay safe while having fun, by digitising consent and alerting the wearer's chosen contacts when assistance is needed.

Created by US design firm New Deal Design and OB-GYN Dr. Jennifer Lang, the Buzz wristband analyses the wearer's blood alcohol concentration (BAC) through their skin and records it on an accompanying app.

Wearers build a community of friends on their app, creating a ready-made support group in case of over-intoxication. The wristband physically alerts the wearer to elevated levels of intoxication via vibrations and flashing lights. Additionally, it sends notifications to the wearer's friends through the app, alerting them if there is a risk to their friend's physical wellbeing.

Buzz wearers can link their device to a date's while on a night out by bumping them together. From that point, both their BAC levels and locations will be monitored, and they can control the pace of interaction through messages sent via the device. For example, a triple tap on the band sends a "good vibes" message, while a tap and hold sends a "back off, we're moving too fast" notification.

Planned for release in 2019, the band will be free with a $1/month app subscription fee.

Buzz taps into a user's biology to provide a personal service to the wearer – an evolution of the consent-tech apps and digital contracts discussed in our Female Sexuality in Focus report. Considering some consent-tech applications have been criticised for victim blaming, the safety device's emphasis on the health and wellbeing aspect of wearers is a smart strategy.

Consumers are increasingly investing in personal safety devices, especially given the growing conversation around the #MeToo and #TimesUp movements. For more on this area of growing opportunity, see Safeguarding Security and CES 2018: Female Safety Devices.