The status quo is in a spin. Audiences are not just fragmenting: they're flip-flopping between identities, multiplying their selves and revolving through changing core beliefs. Here we explore how and why consumers are becoming more erratic, and what brands should do about it.
Consumers in Chaos
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.