Contactless Charity Donations
International charity Mary’s Meals is piloting contactless-payment-enabled charity boxes that allow people to donate 30p (40 cents) with just a tap of their card.
Working to feed schoolchildren in Malawi, Liberia and Haiti, Mary’s Meals aims to provide chronically hungry children with one meal every school day, in a bid to support education that could lift them out of poverty in later life.
“While there has been a 306.8% increase in contactless payments in the UK over the last year, we think it’s about time the world of donations moved on from change in a bucket and being hassled while you do your shopping,” said James Wood of Earnest Labs, the innovation arm of Earnest, the British marketing agency that created the contactless donation boxes.
According to Alan Brown, executive director of Mary’s Meals UK, the innovation “uses some of today’s best technology to allow people with busy lives to make a real difference in the world without having to set aside time to do it”. The boxes have been rolled out across the UK through partner vendors Reynolds, Icco, Mortimer’s Cafe in London and Lynwood Cafe in Oxfordshire.
For more on how advances in financial technology are reshaping consumer spending and banking behaviours, look out for our Future Fintech: Wired Money 2016 report, publishing this week.