Contour 8000’s Printer Device Simplifies Make-Up Application
As beauty tech continues to be a lucrative opportunity for brands (the global beauty devices market is projected to be worth over $94bn by 2023 – P&S Market Research, 2017), products that hack everyday routines are resonating with consumers. A new British beauty device aims to tackle the time-consuming process of applying a flawless full face of make-up.
Two UK-based entrepreneurs, Catherine Gardner and Orson Mack, are launching Contour 8000 – a precision-engineered printer device that can apply a base of make-up in 30 seconds.
The pair have developed an artificial intelligence-powered smartphone app that pairs with the device. Once users have selected their desired look on the app, it analyses the their features and cleverly aligns the biometric data so that the products can be applied accurately. This personalised technology ensures different make-up looks fit the user’s unique features.
Each make-up look is pre-packaged into a cartridge that contains powder-based products – including foundation, contour, highlighter, eyeshadow and brow powder. For the make-up to be applied, the user connects the smartphone app to the printer via wi-fi and then positions their face over the device, which sits on a surface and sprays upwards.
In Rethinking Beauty: Digital Worlds, we highlighted Mink, an at-home 3D make-up printer concept that never came to fruition. This was followed by Swedish beauty device brand Foreo’s Moda digital make-up artist, which also never materialised. Is Contour 8000 the closest the beauty industry has got to delivering workable digital make-up application?