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Brief Published: 8 Jul 2019

Corona’s New Interlocking Beer Cans

Extra
Corona

Despite the shifting attitude towards single-use plastics, 18 billion pounds of it still enters the oceans each year (University of Georgia, 2018). Doing their part to stem the flow, Mexican beer brand Corona has developed a new interlocking can that bypasses the need for plastic rings.

In collaboration with US advertising agency Leo Burnett, Corona has redesigned the cans so that the top of each can screws to the top of another, creating a stackable tower of up to 10 cans. The portable Fit Pack design also negates the need for a plastic carrier bag.

Carlos Ranero, marketing vice-president at Corona's parent company AB InBev, said: "In the beverage industry, there have been many solutions for cutting back the use of plastic. However, none have been fully adopted because they require the use of other materials. This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging."

Additionally, Corona has launched a campaign to clean two million square metres of beach before the end of 2019. It has also partnered with US environmental non-profit Parley for the Oceans on a campaign titled Corona Better World, whereby consumers in the US, Mexico, Canada, UK, Italy, Spain and Brazil can trade in three empty plastic water bottles in exchange for one bottle of beer.

This exciting packaging innovation follows Carlsberg's glued six packs (as discussed in Packaging Futures 2019/20: The Human-Centric Approach), and a host of other planet-friendly initiatives from the brewery space, as covered in Beer Is Booming.

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