Live-stream brand engagement isn’t new (see Reflexive Retail), but soaring consumer adoption spurred by Covid-19 – alongside fresh tech and approaches to community, content and connectivity – will accelerate its role in next-gen commerce. From the intimate lifelines of virtual consultations and empowerment of ‘commentary commerce’ to the stimulation of digi-socialisation, Stylus tracks the legacy behaviours that will matter.
Covid-19 & Beyond: Leveraging Live-Stream Commerce
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