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Covid-19 E-Comm: Tone, Timing & Touchpoints for Traction

With Covid-19-induced store closures driving people online in droves, digital commerce has blown up. But how should brands behave in terms of tone, timing and crafting connections to gain meaningful traction amid the noise? From unscripted outreach and gamified apps keeping cash-strapped consumers on the line to confidence-boosting virtual chats (shoppable in real-time), here are eight strategies elevating attachment.

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