We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Covid-19 E-Comm: Tone, Timing & Touchpoints for Traction

With Covid-19-induced store closures driving people online in droves, digital commerce has blown up. But how should brands behave in terms of tone, timing and crafting connections to gain meaningful traction amid the noise? From unscripted outreach and gamified apps keeping cash-strapped consumers on the line to confidence-boosting virtual chats (shoppable in real-time), here are eight strategies elevating attachment.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS