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Covid-19: Strategies for Overcoming Overstock

With Covid-19 constraining demand for spring/summer fashion, smart brands are deploying previously underused initiatives to recoup investment on excess stock. Covering ‘charity-twinning’, imaginative discount messaging, virtual voucher schemes and AI-powered software tools that can optimise pricing or reroute redistribution or returns in real-time, we distil the top tactics and companies to partner with.

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