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Brief Published: 26 Oct 2012

Hero: Pioneering, Youthful Menswear Editorial


Hero, the London-based menswear magazine, published its eighth issue this week. The issue features high-profile contributors such Italian fashion designer Roberto Cavalli, New York-based photographer David Armstrong, Thierry Mugler creative director Nicola Formichetti and Lanvin menswear creative director Lucas Ossendrijver.

Hero brings luxury fashion to the street through relevant and directional editorial content. The three-year-old magazine taps into the growing youth-oriented menswear market. Issues are now available in Chinese and Japanese.

The magazine’s editors grasp the importance of blurring the Autumn/Winter and Spring/Summer seasons: issues are released as Winter/Spring and Summer/Autumn, in response to the rising demand for next season’s fashion now. 

Hero Winter/Spring 2012-13 issue