In January, Stylus reported on UK supermarket chain Tesco’s plans to launch 70 in-store hair and beauty salons nationwide by the end of 2011. That plan has now come to fruition, with the first Tesco salons opening in various locations in England during October.
The salons, run by hair and beauty chain Regis, offer treatments from spray tans to haircuts at low prices (£12.50 to £20 for haircuts), in keeping with Tesco’s economical brand philosophy. Newly modelled stores also have extended beauty hall areas that would look more at home in a department store than the average supermarket and are stocked with a wide range of products from cosmetics brands including Barry M and Maybelline. This extended selection of more than 700 beauty products is also now available online.
Karen Davis, Tesco category buying manager for beauty, says: “We are making life as simple as possible for our customers. It’s just another reason to shop at Tesco.” However, the move has sparked fears of job losses throughout the health and beauty sector by creating competition for high-street salons.