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Cracking the Coming-of-Age Economy: Gen Z / Millennial

Young people (aged 18 to 30) transitioning into adulthood face challenges of navigating college, crafting a career, forging long-term relationships and establishing financial security. In the second of our series of six Future Consumer Life Cycle reports, we decode how expectations and milestones of ageing are changing, and show ways to support new grown-ups.

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